I got my business card from Farmers Trading Co. for $10 back in 1994. I’ve been with them for over a decade and I have to say that the company has always been one of my favorite parts of the job. Their product line is always excellent and they always give us the best customer service I have ever experienced.
For many years I worked for a farm, but when I was done farming, I wanted to start a business. I was really into sales and marketing so I decided I would sell my home-grown produce and my recipes. So FarmFresh, Inc. was born.
The name of the company is an acronym, Farmers Trading Company for the most part, which means you start a company by selling your products, then you sell your products to people, who in turn sell them to you, and so on, and so forth. In other words, you don’t sell things to people directly. You sell stuff to people who want stuff from you.
In short, farmers trading companies, like FarmFresh, Inc. are a form of business called a “lending library.” Lending libraries are basically a business that helps people buy and sell stuff.
Here’s a little nugget: In order to get your farm going, you have to ask someone to sell you a piece of land to grow your own stuff. The more land you have, the bigger you can grow your farm. This is true in the real world as well. But we’re talking about the virtual world here.
In this case the piece of land in question is the famous, but now dormant, farm in the real world. People have been buying and selling things off it for years because it was very cheap to do. That is until someone, or something, decided to use the land as a real estate investment site.
As you can see, it’s a real estate site. In this case the land is the “farm” that the people selling land to buy or sell it to get the money to pay for the land. It wasn’t actually the land itself that was being sold, it was the land that the land was used to grow.
There was one interesting thing I didn’t see in the trailer. It was a farmer that wanted to sell one of his fields to someone, but the seller would only accept a percentage of the farm’s value. So he offered them the farm for nothing but the farm’s history.
The idea is that farming is a very resource-intensive industry, and it’s not hard to understand why. If you plant a field of corn that yields $1 a bushel, you will be able to sell that field for $2 to as many vendors as you want for that price, but you will have to make the sale.
In the video, we see a group of farmers trading for a portion of their fields. At the end of the video, one of the vendors hands the farmer a key, saying “You have to sell this to someone else,” meaning that they have to sell the farm to someone else.